Kiwi Rant on Bra Sizes Goes Viral

Charde Heremaia was shopping for a bra in a Hawke's Bay K-Mart Monday night when she filmed a good-humoured rant about being unable to find a bra large enough to accommodate her FF bust.

Ms Heremaia told the Herald she hoped bra companies might get wind of the video's popularity and take the messages in it on board.

"Hopefully they'll take notice and notice and consider what I've said about nice bras for bigger boobs," she said.

The ideal outcome would be getting to design a bra herself for a company she added, laughing.