Locals Only - Jason Parker 'How To Be Lonely'

Rising Kiwi pop star Jason Parker has kicked off the countdown to his debut EP (11 November 2022) by releasing the title track ‘How to be Lonely’!

Jason Parker is an effervescent musical beam of light whose pop-perfect vocals, beautifully written/produced songs and electric performances are why he's charted on the Official NZ Hot Singles Charts and has over 30k streams on Spotify. Jason got a taste of the spotlight in 2014 on X Factor Australia, gaining over 2.5 million views on YouTube after receiving a standing ovation from judges Danni Minogue, Redfoo and Ronan Keating.

Fast forward to 2021, Jason debuted his single ‘You Rescued Me’ on NZ Popstars, wowing viewers and judges and propelling him to begin work on his debut EP, HOW TO BE LONELY. 

His latest single, ‘How to be Lonely’ is house-inspired pop heaven with soaring vocals, empowering lyrics and a beat ready for the club. Not only the title track but also the final song that was written for Jason’s debut EP - a collection of songs that speak to different kinds of loneliness.

“Loneliness can be self-inflicted, while other times it’s overcome or even completely ignored,” says Jason. “‘How To Be Lonely’ is a fun, campy song, filled with ‘can’t get ‘em out of my head’ hooks, but if you were to read the lyrics, it’s just a story about a person struggling to open up to love.”

Recorded in the artist's bedroom during the 2021 lockdown, it was produced and mixed by Alvyn Tan and follows the release of Jason’s singles ‘You Rescued Me’, ‘This Is My Year’ and ‘It’s My Bad (Oops)’.

Accompanying the single is a colourful, camp and fashion-focused video filmed by Daisy Thor Poet - Tinted Productions at a Wairarapa holiday home.

“It was the middle of winter - high of 8 degrees - and the pool was so cold I got brain freeze, but I was adamant I wanted a splash shot,” says Jason. “The video depicts me having the time of my life and being free to be myself. It’s a zero-budget video, just a group of friends with incredible talents."

Watch the video above!

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